210/2026-2027

Dated Aizawl, the 2nd July, 2026: Today, IPRP&S Minister Pu B. Lalchhanzova attended the Inter-Media Publicity Coordination Committee (IMPCC) Meeting organized by the Press Information Bureau (PIB), Ministry of Information & Broadcasting (MIB), Government of India, at the I&PR Conference Hall, Lianchhiari Run.

Pu B. Lalchhanzova emphasized the crucial need for strong alignment between central and state government media wings to project Mizoram’s growth stories onto national and global platforms and urged media bodies to establish a cohesive narrative blueprint.

Addressing senior officials from the Press Information Bureau (PIB), All India Radio, Doordarshan Kendra (DDK), and the state I&PR department, Pu B. Lalchhanzova pointed out that institutional synergy is mandatory to eliminate institutional silos. He noted that a policy’s real success depends heavily on public awareness and localized delivery at the village level.

During his address, the Minister underscored the importance of English broadcasting to give wider national circulation to Mizoram’s rapid infrastructure and development updates. He highlighted a remarkable 97% surge in tourist arrivals across Mizoram, accelerated by the historic integration of Aizawl onto the national railway network via the Bairabi-Sairang railway line.

“Mizoram has a powerful story to share with the rest of the country. Our media units must proactively broadcast Aizawl's reputation as a uniquely disciplined, honking-free 'Silent City' and promote our state as one of India's safest destinations for women travelers. Central media channels like PIB, AIR, and DDK must drive this momentum further”,stated the Minister.
The Minister further focused on key infrastructural updates earmarked for wider projection, including the ongoing transformation of Thenzawl into a world-class peace tourism hub through upgraded golf courses and a ₹36 crore elevated ropeway project. He also commended the state’s sustainable tourism approaches, such as the ITDC-backed Tribal Homestay initiatives and collaboration with the Central Young Mizo Association (CYMA) to manage visitor engagement seamlessly.

Pu Nampibou Miranmai, IIS, Director of DDK (News) Mizoram and IMPCC Chairman, also spoke, stating that the IMPCC is an important platform for coordination between the media and various government departments. He expressed his belief that through the IMPCC, different media outlets can establish excellent coordination in disseminating news to the public. He wished the attendees a fruitful discussion.

The IMPCC was established by the MIB. It works in coordination with the media in every state to broadcast the activities of various government departments to the public. Today's meeting is the second one this year; a previous meeting was held in June at the AIR Conference Hall, and another meeting is planned for August. Topics discussed in today's meeting included increasing publications in English and Hindi alongside Mizo, creating more awareness about GST among the Mizo people, and disseminating more information regarding the harmful effects of substance abuse.

Officials from DDK, AIR, I&PR, SPMU, IOCL, MSME, National Tobacco Control Programme, CGST, FCI, and Census Operations attended the meeting. Pi K. Vanlalsangi, Director of I&PR and Co-Chairperson of the IMPCC, delivered the welcome address. Joint Director Pi Mina Zoliani Joute chaired the meeting and Dr. Rajeev Lourembam, Head of Office at PIB Aizawl, concluded the meeting with a vote of thanks.